Crypto Live News
The crypto exchange OKX is sponsoring two big names in sports, McLaren and Manchester City, with a yearly spend of $25-50 million. OKX hopes to make a lasting impression with its long-term sponsorship deal, with the McLaren partnership set to last for five years, with the possibility of extending for another decade. Many crypto companies have had short-lived partnerships with sports organizations, with FTX, the now-bankrupt crypto exchange, serving as a painful reminder of the volatility of the crypto sector’s association with sports.